If you’re an eCommerce entrepreneur, you’ll most likely agree that technology is one of the main elements of your business. Your eCommerce tech stack may have intelligent tools, useful frameworks, and operable APIs. However, if it lacks practical software for shipping, order management, and inventory accounting, then it’s incomplete.
Shipping software forms the foundation of your shipment tracking and delivery management. For any online business, having reliable shipping software is their best shot at controlling shipping costs and giving customers their due post-purchase satisfaction. Currently, two software are leading the industry in captivating online businesses with advanced technologies.
These are ClickPost and EasyPost. Both software are ideal for retailers wanting to revamp their shipping game or streamline their tracking and carrier allocation. We’re not all talk and no action! This article will describe and compare their features in detail so that you can pick the most relevant software. So, let’s see whether ClickPost or EasyPost performs better.
Overview of EasyPost
EasyPost is a shipping software that solely provides an array of APIs for shipping. It’s reportedly the first RESTful shipping API in the industry. It has evolved from a platform offering standard APIs for shipping rate calculation and label creation to 50+ advanced APIs for all-round shipping.
EasyPost
EasyPost’s mantra is simplifying logistics operations with high-performing RESTful API technology, reducing costs, and enhancing reliability. To this end, it provides an advanced shipping engine, parcel visibility, insightful analytics, and many more amenities.
The best advantage of EasyPost is its scalability. Its self-serving platform doesn’t require coding expertise, making it a developer friendly portal. It has a 99.99% uptime record giving uninterrupted services to eCommerce businesses. EasyPost comes pre-integrated with 100+ global carriers plus it offers discounted shipping access to specific carriers like USPS and FedEx.
According to EasyPost many of its clients have witnessed a 30% reduction in monthly costs and saved $60k from its business analytical reports. One of EasyPost’s major highlights is its carbon offsetting program. It purchases carbon offset credits for every label generated.
EasyPost Main Features:
1)All-in-one shipping API
This is EasyPost’s core product that handles address verification, parcel tracking, label generation, and even insurance. It gives access to multiple carriers and compares their rates for purchasing a shipping label.
Simultaneously, it provides real-time tracking and branded tracking pages. Businesses can evaluate the accuracy of customer addresses to ensure correct deliveries and insure packages against theft, damage, or loss.
2)Return shipping API
This API oversees the return logistics processes. With this API businesses can give their customers benefits like QR code-based return shipping labels at drop-off points and feasible pickup options from economy to priority services.
Moreover, EasyPost facilitates integrations with eCommerce return automation platforms like Loop, ReturnGO, and ReturnLogic. It allows customers to choose their preferred return services from 4 carriers with a location finder tool for designated drop-off destinations.
3)SmartRate API
This AI-enabled API has dual functionality. One, it presents the most precise estimated delivery dates for on-time delivery. Two, it streamlines checkout with an automated delivery rate display to customers.
Businesses can rely on this API to optimize shipping for weekends and holidays, improve carrier accountability, and have convenient EDD plug-ins into checkout pages. The API enables buyers to choose the delivery service and shipping rate that fits their preferences.
4)Analytics API
This API is EasyPost’s gateway to omnichannel analytics. It comprehensively covers inventory visibility, SLA adherence data, and shipping performances. Moreover, it forecasts out-of-stock risks for SKUs and gives dynamic insights on cost fluctuations, and parameters for carrier selection.
The analytics module comes with pre-defined core metrics and a prebuilt dashboard for user convenience. It also provides important order summaries and alerts brands of upcoming shifts in trends. All of this is hosted on a cloud-based data platform.
5)White-labeled API
EasyPost allows swift third-party integration with a suite of tools, software, and marketplaces. It allows businesses to completely white-label all of EasyPost’s shipping features so that customers never leave your brand.
For convenience, it enables retailers to operate separate accounts connected to EasyPost for billing and easy management.
Key Benefits:
Get discounted shipping of up to 88% on carrier charges.
Webhook notifications for tracking updates.
Time-in-transit rate shopping and custom routing rules.
Round-the-clock customer support for 365 days.
Pain Points:
Shipping issues in case of international shipments.
Needs a more simplified payment model.
Insurance claims settlement can be rough.
Overview of ClickPost
ClickPost is a multi-carrier shipping platform that offers a complete pre-dispatch to post-purchase shipping package. It leverages AI, ML models, data science, APIs, and other advanced technologies to create an incredible shipping experience for customers and businesses. Its use cases can be adapted to all segments of eCommerce- B2B, B2C, D2C, BFSI, etc.
ClickPost aims to offer a comprehensive dashboard for all-inclusive logistics management. Online stores can attend to all their shipping needs such as tracking, notifications, returns and exchanges, shipping exceptions resolution, COD management, etc. using this software.
Over 450+ well-known brands trust ClickPost for its versatility, outstanding onboarding record, security compliances, and 99.99% uptime rate. It surpasses others when it comes to integrations. For instance, it is partnered with 500+ global carriers, including 100 B2B expert carriers, 40+ communication gateways, and 30+ storefronts.
ClickPost has a lot to offer to online businesses. For one, it has the record of lowering the dreaded RTO percentage by 54% and WISMO (Where-is-my-order) calls by 56%. This massively saves time, money, and business resources. It helps brands transform at least 33% of their returns to exchanges and increases customer favorability by 28%.
ClickPost’s Top Features:
1)Automated shipping and carrier allocation
Automated shipping is the only way to constitute an order creation process at its maximum efficiency. ClickPost systematizes many tedious tasks for economical shipping and operational enhancement. These include automated order manifestation, bulk label generation in a single click, and digital POD collection.
The best use case of automation in ClickPost is its data-driven carrier allocation engine. It enables companies to set custom rules and give weightage to their fixed parameters. This way, its carrier recommendation engine allocates not only the best carrier suited for a shipment but also the one that fits the business needs to the tee.
2)100% shipment tracking visibility and notifications
Tracking is ClickPost’s greatest strength. Unlike other shipping software, it does not rely on website scraping. Instead, ClickPost has deep integrations with its 500+ carriers, and along with its Push and Pull API, it gives businesses real-time access to shipment status. It also offers webhook integrations for businesses requiring it.
ClickPost also presents multi-channel notifications through WhatsApp, Email, SMS, and IVRS. It offers a branded tracking page to customers that offers personalized product recommendations for cross-selling. Moreover, its automated milestone-specific messages alert customers of shipment delays in their local languages.
3)Returns and Exchange Optimization
ClickPost offers a comprehensive way to manage returns and exchanges with automation. Its white-labeled branded return portal swiftly configures the brand’s return policy and SKU exceptions to regulate return requests. Companies can include image verification for quality checking in the portal.
Following the process for forward logistics, it automates return label generation, and carrier allocation for reverse pickups, and sends notifications to customers at every stage of the return or exchange process. ClickPost allows website-wide exchange and automated refunds when the returned product reaches a specific milestone.
4)EDD and NDR Workflow
ClickPost uses deep AI algorithms to calculate the most accurate estimated delivery dates considering carrier-specific EDD and SLA terms. The EDD information can be incorporated into product pages, checkout pages, and tracking portals. ClickPost gives dynamic options like an EDD range for flexible delivery without upsetting customers.
In case, a delivery isn’t completed in the EDD range, its NDR (Non-Delivery Report) module springs into action before it becomes an RTO. Using a multi-layered automated communication system, it collects customer feedback to solve common shipping issues like incorrect addresses or phone numbers for the next delivery attempt.
5)Analysis and Reporting
Data analysis is another core strength of this shipping software. ClickPost offers multiple reports and in-depth data insights on carrier performance, shipment trends, cost analysis, and customer feedback. It gives a complete breakdown of pre and post-dispatch analysis from pickup to returns, stuck shipments, SLA breaches, RTO%, etc.
Its analytics dashboard presents 50+ downloadable and customizable reports. It goes beyond the standard metrics to monitor factors like API failures, notification segments, NPS feedback, Out-for-Delivery data, and more.
Key Benefits:
Automates forward and reverse logistics from A to Z.
Improves customer retention rate with personalization.
Systematizes cash on delivery management and reimbursement cycles.
Has multiple use cases across different eCommerce verticals.
Pain Points:
It is best suited for medium and large enterprise-graded companies.
Does not offer pre-negotiated shipping rates.
A Quick Feature Comparison for EasyPost Vs ClickPost – Features, Prices, Reviews, Differences
Now that we have a fair understanding of their features, let’s see which shipping software fares better – ClickPost or EasyPost.
1. Automation and Integration Capabilities
Both software have deep-seated automation to enable a smooth shipping and return experience. While EasyPost relies entirely on APIs, ClickPost makes a judicious use of different technologies alongside APIs. EasyPost is integrated with 100+ carriers while ClickPost has 500+ carriers onboarded with it which is significantly greater.
Key Point- ClickPost takes the lead as far as pre-integrated carrier availability is concerned.
2. Tracking Differences
ClickPost uses both push and pull API plus webhooks to offer it a tracking service. EasyPost too has APIs for tracking and specifically uses webhooks for notifications. While ClickPost designs customizable branded tracking pages in-house, EasyPost enables businesses to partner with third-party platforms to avail the white-labeled branded portal service.
Key Takeaway- Both offer advanced tracking features.
3. Returns and Exchange Suitability
With regards to returns, ClickPost demonstrates more expertise. For example, it offers a wholly personalized branded returns portal, multiple avenues for customer notifications, immediate follow-up in case of pickup failures, carrier allocation, and return-to-exchange conversion prompts. However, EasyPost mainly focuses on discounted return labels, QR code-based verification for return drop-offs and location finder.
Key takeaway- For a holistic returns experience, ClickPost is a better choice.
4. Unique Features Comparison
Whether it’s Easyport or ClickPost, both have a definite set of features unique to each. EasyPost offers pre-negotiated discounts on shipping rates and carbon offsetting service with its EcoPost feature. ClickPost doesn’t present these. Instead, it has an orderly method for failed delivery or pickup management and offers COD shipping assistance.
Key Takeaway- Both of the shipping platforms have unique features that can help business streamline their shipping operations.
Conclusion
We can all agree that shipping is the core process for every eCommerce business and shipping software are the emissaries making this possible. Whether you decide to choose ClickPost or EasyPost, they are both great shipping platforms. You can fixate on one based on your shipping volume, feature suitability, budget, and desired shipping solutions.
Parameters
ClickPost
EasyPost
No. of Carrier Integrations
500+ carrier integrations
100+ carrier integrations
Shipment Tracking
Real-time shipment visibility through Push and Pull APIs+ webhooks
Accurate order tracking across all carriers
Notifications
Branded tracking page and multi-channel notifications on Emails, WhatsApp, Emails and IVRS
Provides automated delivery notifications through webhooks.
Carrier Recommendation Engine
Automated carrier recommendations based on preset and custom rules
