7 Ways Carrier Tracking Software Can Boost Your eCommerce Efficiency

Do you know that around 93% of online shoppers want to get real-time notifications throughout the delivery journey? 

Yes! Once customers hit the buy button, their only concern is when they’ll receive the parcels in their hands. The concern becomes even more intense when they purchase for the first time from any brand. However, updating each of your customers while managing other tasks of your eCommerce business isn’t easy. And exactly here, a shipment tracking software comes in! 

In this article, we have listed down 7 major advantages of having parcel-tracking software for your brand. Read on!

What Exactly Is Carrier Tracking Software?

In simple terms, carrier tracking software is a tracking system that helps you monitor all your shipments on a single portal, from the moment they are picked up in the fulfillment centers to the moment they reach the shoppers’ doorstep. 

At the same time, these shipping carrier integration tools also let your customers monitor the shipments. In fact, they update shoppers at each milestone of the delivery journey, so they can stay free from anxiety.

Top 10 Benefits of Having a Shipment Tracking Software for eCommerce Companies 

Here, we’ll break down five major ways in which using a dedicated platform for tracking parcels can boost your company’s efficiency. 

1. Provide real-time visibility 

The foremost advantage is having transparency on all orders and their location. For sensitive products, you won’t have to keep anxiously waiting and can extract exact details of when an order leaves a warehouse and when it will reach the end customer. 

These carrier-tracking software solutions will provide you with live data across all your shipments on a centralized dashboard. This will help you ensure that all orders are being delivered as planned.   

2. Reduce WISMO calls 

WISMO (Where Is My Orders) calls are the nightmares of businesses. On the one hand, it spoils your brand reputation, and on the other hand, it increases the workload of your customer support team. 

But, this carrier tracking software provides time-to-time delivery updates to customers, so they can remain free from anxiety. At the same time, it provides a branded tracking portal to customers, where they can monitor their parcels on their own. This further frees up the support team’s time that they can use to resolve more complex tickets. 

3. Offer Better fulfillment rates 

One of the biggest challenges of eCommerce brands/stores in India is to fulfill orders on time. Delayed delivery is the most common problem that can shake the trust of your customers in your brand. However, with tracking software, you can easily check which parcels are running later than scheduled and take action before your customers tag your brand on social media and express their frustrations.

Taking action early during delayed deliveries is also a great way to lower your overall return to origin rate. 

If possible, your customer may also be open to rescheduling if the delivery has been too late. Once you keep your word of delivering on time, your average on-time fulfillment rate will easily be at a higher percentage.   

4. Streamline your supply chain operations 

A smooth supply chain can easily be disrupted even if a single process is running slower than expected. These tracking tools easily integrate with OMS (Order Management System), and WMS (Warehouse Management System) solutions. Thus,  whether it be sourcing, picking, or packaging, tracking software will help you keep an eye on all your inventory in real time. 

Business owners can, in fact, get the best of both worlds since they can use this data to track raw materials from suppliers and the current distribution phase when shipping a product. Tracking platforms enable you to fetch all logistics data instantly and make all steps in the supply chain work in conjunction just like a well-oiled machine.  

5. Lower costs and higher customer satisfaction 

Using tracking software will further help you eliminate any chances of wrong orders being delivered to customers. When an item is picked, your team can receive a notification and view its details to make sure it’s the one ordered. If not, they can quickly resolve the matter before sending the wrong product. This helps you save heavy costs on handling returns and packaging. 

Similarly, providing tracking information to customers adds more trust in your brand. A satisfied customer will only want to buy from you again. Repeat customers can help you boost your annual revenue, plan more accurate budgets, and ensure that you allocate proper funds to keep all operations efficient. 

6. Improve the brand image of your business

Most carrier tracking solutions give you the flexibility to personalize the delivery notifications with your brand theme and the shoppers’ details. As a result, those notifications that are customized with the brand details easily grab customers’ eyeballs and set your business apart in this competitive market. 

Alongside this, they offer a branded tracking portal where merchants can provide personalized product recommendations to drive extra sales. 

7. Provide in-depth analytics and reporting

You won’t be able to grow your eCommerce business if you don’t figure out where you’re making mistakes in the shipment journey. What if you make the same mistake again and again?

These carrier tracking tools provide in-depth insights into various aspects of the delivery process, so you better understand the mechanism. These mainly include transit times, on-time delivery rates, carrier performance, and so on. You can further use these insights to create a better strategy. 

Conclusion

As you saw, these carrier tracking software solutions can be a game changer on your way to eCommerce success. They will eliminate most repetitive tasks, so you can invest your time in more important tasks of your business. Hope this guide has successfully convinced you to add a carrier tracking software solution to your tech stack. 

However, there are lots of solutions available on the market. Not all of them provide the same that they promise. So, we always recommend you to evaluate their offerings one by one, go for free trials, check customer reviews, and then invest your money in the one that suits you the most.