When the e-commerce industry began to develop, it was quickly understood that the existing infrastructure for carrier services would need to be revamped. This is because of how quickly the industry has grown, now serving 250 million people across India.
Once e-commerce enterprises became established in the marketplace, customer demands continued to grow and increase. They need faster and more efficient carrier services to give them the ideal delivery experience. This is why e-commerce companies began to put their faith in a carrier delivery tracking system.
The essence of these systems is to use technologies like carrier API integrations and AI software to track shipments on a real-time basis. Though there are some companies that have been successfully using these carrier delivery tracking systems, most businesses are still unaware of the benefits of these solutions.
Hence, in this article, we’ll look at the benefits of a carrier delivery tracking system and why you need one.
What Is a Carrier Delivery Tracking System?
In simpler terms, a carrier delivery tracking system is a technology solution that helps you and your customers monitor the status of the shipments – from the moment they are picked up to the moment they’re delivered to the end customers.
Alongside these, these carrier delivery tracking systems often come up with other advanced functionalities that improve your brand loyalty and customers’ shopping experience. We’ll talk about it in more detail in the next section.
10 Reasons Why We Need the Carrier Delivery Tracking System
E-commerce carrier delivery tracking software and systems allowed the 40-year-old logistics industry to keep up with the 15-year-old e-commerce industry.
This basically means that these systems work to optimize previously unregulated functions and automate previously manual tasks.
There are a wide range of functions that these carrier delivery tracking systems can impact, like order manifestation and returns management. The primary feature is to ensure both e-commerce businesses and their customers receive real-time delivery tracking.
These are the benefits your business will gain by using a carrier delivery tracking system.
1. Better Order Management
Managing orders is a difficult task, especially when you have a high volume of monthly or daily orders and if you’re employing multiple carrier partners. With a carrier delivery tracking system, all your orders can be monitored and managed from a single location instead of from individual carrier partner platforms.
2. Optimize Routes
Delayed deliveries and stuck shipments are two delivery exceptions that frequently result in RTOs and contribute to major losses for any company. A carrier delivery tracking system lets you see which delivery routes are best for destinations based on past delivery data. You can then apply these route optimization techniques to improve your delivery mechanisms.
3. Provide Greater Visibility
As an e-commerce service provider, you answer to customers while putting all your faith in carrier companies to get the job done. With a carrier delivery tracking system, you are not just able to monitor orders but the overall performance of your carrier partners. This transparency between carriers and companies lets you enhance your relationship and services.
4. Reduce Customer Anxiety
There’s nothing more frustrating for a customer than not knowing where their order is and when it will arrive. Most customers tend to feel anxious about their purchase when they are unable to track their order.
With a carrier delivery tracking system, customers can be updated as soon as your e-commerce business is. An informed customer is the one who will place their trust in you more often.
5. Keep Costs Low
A good carrier delivery tracking system will enable you to identify and address different issues in your delivery process. Many of these issues will be the ones that either directly or indirectly result in losses.
With a more efficient delivery strategy in place, thanks to your tracking system, you can create a delivery mechanism that avoids unnecessary hindrances and unexpected costs.
6. Resolve Delivery Issues
It doesn’t matter how many measures you take, you’ll have to deal with issues on your way to delivering the parcels to the customers. These include SLA breaches, package mishandling, and so on.
But a carrier delivery tracking system helps you identify these problems way before they occur and your customers tag your brand on social media to leave negative reviews.
As a result, you can take the required actions and make the process more streamlined.
7. Improve Customer Satisfaction
Imagine you’re providing your customers with on-time delivery notifications, sending delay alerts, and letting them track their parcels on their own. These will automatically improve customer satisfaction and keep them returning to your brand.
In fact, the study also found the same. It says, around 93% of customers will return to a brand if they get improved customer service. So, having carrier delivery tracking software in your tech stack is a great way to meet customers’ expectations and make them loyal customers.
8. Boost Your Brand Awareness
Most carrier delivery tracking solutions offer branding options to merchants. For example, they let you add your own brand elements to the tracking portal, show personalized product recommendations, and give you the flexibility to personalize the delivery notifications with customers’ details.
When you use these opportunities at their fullest, they set you apart from your competitors and portray your brand identity in this competitive market.
9. Increase Your Annual Recurring Revenue
A happy customer is a loyal customer — and there is no doubt about this fact. However, when you are capable of offering your customers what they want, they’ll return to your business whenever they plan to buy something. This will improve your monthly and yearly revenue.
10. Boost Your Customer Support Team’s Productivity
If your team members have thorough information about shipments’ whereabouts, they’ll be able to instantly mitigate customers’ queries and provide proactive customer support throughout the process.
Conclusion
Without a shipment delivery tracking system, e-commerce platforms would be entirely dependent on carrier companies to track orders, provide updates, and inform customers.
Given the complexity of tasks involved in carrier services and the tasks involved in carrier delivery tracking, placing both jobs in the hands of a partner is a recipe for disaster. With a carrier delivery tracking system, you can work with carrier partners to understand flaws in the delivery process and rectify them with utmost efficiency.